- Mood
- Well-being
- Body functions
AJA drinks not only taste fantastic, they are enriched with plant-based adaptogens that help your body and psyche to improve their performance. In other words, they combine the best of nature and modern science. AJAs are not energy drinks or simple mood drinks, they are a lot more than that.
We at AJA make it our objective to give your life more balance. For that purpose we use the best that nature has to offer. AJA drinks are functional refreshment drinks. They contain plant-based adaptogens. Those are active plant substances that are so smart they find out what your cells currently require and provide them with exactly the support they need.
With adaptogens we bring you the concentrated power of nature. These special active substances in AJA drinks come from plants of the traditional Ayurveda art of healing, e.g., “Indian ginseng” ashwagandha or the miracle plant Moringa.
Depending on the situation, AJA drinks provide you with the compensation you require to handle your everyday life with more enjoyment, success, and efficiency. The plant-based adaptogens in AJA optimize your endogenous homeostasis.
That means better mood, greater mental strength, less physical and mental stress, better regeneration of your cells, and plenty more besides. AJA helps you on days when things really could go better. After all, sometimes we are in a bad mood, feel weak physically, are nervous or devoid of energy.
Each AJA variety has its very specific focus. That way you can decide according to your situation and mood which AJA you prefer to handle your day better. AJA drinks are caffeine-free, low-calorie, and vegan* (*with the exception of: AJA Regeneration).
Find out which AJA supports you best and enjoy your day!
AJA with plant-based adaptogens help your body and your psyche to gain more well-being.
Ashwagandha
Moringa
Passionflower
Griffonia Simplicifolia
Magnesium
Pantothenic acid
Zinc
Vitamins B6, B12
Collagen hydrolysate

Found in
AJA Harmony
AJA Regeneration
AJA Rebalance
AJA Voyage
A key role in our refreshing drinks is played by "Indian ginseng", also known as ashwagandha. It is no surprise that this wonderful plant is referred to as the "King of Ayurvedic medicinal plants". It has many positive properties and helps our cell communication. Depending on what we currently need to achieve a greater balance, Indian ginseng can relieve anxiety, increase pleasure, or have a calming effect. At the same time it is anti-inflammatory, supports the immune system, and has a positive impact on blood circulation. Traditionally, ashwagandha is taken for physical fortification and to relieve mental disorders.

Found in
AJA Harmony
AJA Regeneration
AJA Rebalance
AJA Voyage
AJA drinks contain a genuine miracle of nature: Moringa, also referred to as the "Tree of Life". In nature this plant is found in India, Pakistan, and the lower Himalayas, among others. Moringa has a broad spectrum of action and many healing properties. In the human body the adaptogen Moringa has a particularly cleansing effect and can thus help to optimize your endogenous processes. In addition, the plant contains many natural antioxidants that reduce oxidative stress and slow down aging processes.

Found in
AJA Harmony
AJA Voyage
The passion flower is native to the tropical rainforests. Due to its healing effect it was even voted "Medicinal Plant of the Year" in 2011. This plant has been used in popular medicine for generations already. Only in recent times has it been increasingly the focus of clinical studies. The passion flower is a natural anxiolytic and contains lots of natural flavonoids. The extract of the petals helps with nervousness and calms the psyche. It is chiefly used to relieve anxiety disorders.
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Found in
AJA Harmony
Griffonia simplicifolia, also referred to as the South African black bean, is popularly called the "antidepressive jungle plant". It grows in the rainforest of central and western Africa. There it is in common use as an aphrodisiac in some regions. Traditionally, however, it is used to improve mood. Griffonia is the natural supplier of 5-hydroxytryptophan (5-HTP). This is the precursor of serotonin — our happiness hormone.
Found in
AJA Regeneration
Magnesium is a mineral that is indispensable for us humans and it plays a key role throughout the entire body. It is co-responsible for keeping our physical system in balance. Magnesium might also be referred to as a sparring partner of calcium because an increased calcium concentration can trigger muscle tension and cramp. Magnesium strengthens muscles and membranes so it has a major benefit: Our nerve cells become less irritable and perform better work.
Found in
AJA Harmony
AJA Regeneration
AJA Rebalance
AJA Voyage
What can also be found in AJA drinks: pantothenic acid, also called vitamin B5. This vitamin is particularly involved in the processing of carbohydrates and fats. Whereby it is important for the synthesis of cholesterol, from which steroid hormones are obtained that we need during physical activities.
Found in
AJA Harmony
AJA Regeneration
AJA Rebalance
AJA Voyage
A bottle of AJA gives you 50% of your daily zinc requirement. Zinc, an essential trace element, is, among other things, responsible for our physical defense and makes it more difficult for viruses to dock into our bodies. At the same time it has an antioxidative effect, i.e., it slows down aging processes. Zinc also strengthens hair and nails, has an anti-inflammatory effect, and promotes wound healing.
Found in
AJA Harmony
AJA Regeneration
AJA Rebalance
AJA Voyage
Vitamins B6 and B12 have special benefits for our psyche and our nervous system. In technical terms they play a major role in the "homocystein metabolism". Homocystein is a harmful byproduct of our metabolism and interferes with our neurotransmitters. B6 and B12 are therefore responsible for better nerve communication, which has a sustained positive impact on our psyche.
Found in
AJA Regeneration
Collagen hydrolysate, an endogenous protein, is an essential constituent of our connective tissue. This protein is officially classified as a "food ingredient". Especially in phases when we feel physically exhausted, AJA Regeneration helps our body to become fitter again with collagen hydrolysate. It has a fantastic side effect: Collagen hydrolysate makes the skin more attractive!